Understanding the true costs and benefits of data accuracy

A White Paper prepared for joint publication with Zetes by Professor Alan Braitwaite, LCP Consulting and Professor Richard Wilding, Cranfield School of Management June 2010

The recent report by GS1 UK and Cranfield School of Management identified an 80% level of data inconsistency between UK retailers and their suppliers. Put the other way it means that there is only a 20% chance of the data at a supplier being exactly the same as that data across the top 4 retailers. This appears to be a remarkable scale of inaccuracy for two reasons. The first is the scale of investments that have been made in identification and data capture with Zetes, among others; the second is the context of an increasing culture of ‘Lean’ management and Six sigma quality.

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