LCP Omni-channel Report reveals a quarter of major retailers unable to measure performance by channel
A quarter of major retailers are unable to accurately measure and report their business performance by channel because they don’t have the appropriate tools and systems in place.
Yet a third (32 per cent) cite a change in the way they measure and manage business is critical for omni-channel success.
These findings are published today (5th November 2014) in the new LCP Consulting report, The Omni-channel Dilemma. The report also found that whilst those retailers that have converted to an omni-channel approach reported a 10-20 per cent increase in sales over the past 12 months, tracking and measurement of operational data remains an area that is underestimated by many.
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