Amazon Fresh UK launch

Stuart Higgins believes Amazon will face difficulties it if tries to emulate the US Fresh offering in the UK.

 

"In the US there is an upfront fee of $300; this definitely would be challenging for the UK market where the average grocery delivery cost is around £3 with 'free' delivery passes costing £30-£60.

"This is potentially a move with greater risk than anything Amazon has tried recently, however they have proved to the retail industry time and again that they are ahead of the curve and a significant amount of research will have gone into this decision".

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