Methodology
LCP Consulting commissioned market analysts, Research Now, to conduct the independent research with retail board directors and department heads operating in the UK and US. The research was conducted during July 2015. In total, around 50 executives were interviewed in the UK and 50 in the USA. More than half of respondents worked for retailers with more than 5,000 employees and more than a quarter for retailers with more than 20,000 employees, all with an annual turnover in excess of £50million. Interviews were also conducted with senior retail executives from leading European retailers. This is LCP’s third omni-channel report. The first, The Omni-channel Revolution, was published in 2013, and the second, The Omni-channel Dilemma was published in 2014.