Laura Morroll
Articles posted by Laura Morroll
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LCP Quick Guide: Cross-channel conversions
Using expertise of store staff could be key to boosting a retailer’s online conversion rates. As retailers strive to convert site visits into sales, a whole range of new challenges and opportunities have arisen. One result of this is retailers are increasingly providing customers with the opportunity to interact with them via any channel they choose, with staff trained to handle the whole range of modern shopping. With increased web conversion performance at stake, LCP’s Laura Morroll looks at how retailers can use their staff to boost sales online, and achieve consistency with so many channels and platforms in play.
