Retail Logistics Special Supplement

While consumers once saw price as the main appeal of online retail, in the Omni-channel world, customer service is coming to the fore as a differentiator between retailers, both in store and online.  But supply chain managers must understand how far to go to meet customer expectations while maintaining profitability.

Against this back-drop earlier LCP Consulting - global specialists in supply chain and business operations consultancy - held its 2015 Leadership Seminar: Solving the Omni-channel Dilemma in March 2015.

The event was attended by retail and business leaders from the UK and Europe who gathered to hear that retailers now face an Omni-channel dilemma: how to meet consumers' increasing expectation for seamless service across online and physical channels, while delivering their front-end brand promise, and retail profit margins for the business.

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